Adrias Online
Case Study
Adrias Online is a Marketing and Communication Company specializing in strategies for hotels. They provide comprehensive promotion of hotels with omnichannel strategies and customized projects. Their network includes over 250 hotels located along the Romagna Riviera and the Marche region, positioning them as the undisputed leader in digital activities for tourism in these areas.
Challenge
The Adrias Group turned to Reeturn to expedite the frontend development of the new graphic directives and functionalities provided by the marketing team on the Entrainhotel.com portal. The stated objective was to meet the delivery deadlines in order to avoid postponing a crucial advertising campaign planned for the summer season in the first week of May.
Solution
We distinguished ourselves by quickly familiarizing ourselves with the project: a platform developed with technologies that were familiar to us. The senior developer immediately identified the critical points and conducted an assessment of the tasks to be completed in terms of effort and time. The requirement to quickly load the homepage from the backend with offer data (in JSON format) led us to choose React as the technological solution to achieve customized components and interactions, as well as a decrease in rendering time.
Results
The portal went live with the new functionalities, meeting the deadlines set by the marketing team. It was a complex development in terms of customization, but we managed to achieve the desired result to the best of our abilities, considering the strong constraints that a platform like WordPress can sometimes impose. The mobile optimization part was undoubtedly the most challenging, requiring a good understanding of Bootstrap and in-depth knowledge of CSS to make the generated code as responsive as possible.